Marketing automation. It’s one of those ideas that I disagree with on every level. And it’s out-of-touch with everything else that’s going on in marketing right now. Email. Events. Social. Account-based marketing. It all focuses on 1-2-1 engagement.
Who do you market to?+
Managing customer and prospect data is a challenge. It constantly changes: new records are added, contacts leave and businesses relocate or merge.
What do you do with your leads?+
For some businesses generating leads isn’t a problem, but converting the leads into sales is. Sales teams are given lists of leads from marketing and asked to work through the opportunities.
Want to improve your marketing ROI? Score your leads+
The latest research into B2B marketing indicates that 64% of businesses do not track the ROI of their lead generation activity, with over half believing ROI is too difficult to measure (you can download the research here).
Case study: Cranfield School of Management+
Cranfield School of Management is one of the leading business schools in the country. Cranfield School of Management wanted to promote its Business Growth Programme – aimed at owner-managers to help them improve business performance. To promote the programme, Cranfield School of Management regularly hold ‘Business Growth Forums’ for owner-managers to attend in order to find out more about the course and ask any questions they may have. The aim...
Channel Marketing that works+
In an increasingly complex and splintered marketing landscape, it is becoming more difficult, time consuming and expensive for marketers to create cost-effective channel strategies and translate them into effective international language campaigns. But times are changing…
Want to improve your marketing ROI? Score your leads+
The latest research into B2B marketing indicates that 64% of businesses do not track the ROI of their lead generation activity, with over half believing ROI is too difficult to measure (you can download the research here).
Sales vs Marketing: who owns lead generation?+
Although it may sound obvious, but have you ever stopped to think who should own the lead generation activity in your company?
Why I hate social media marketing and the reason it doesn’t work+
The web seems to be full of articles giving hints, tips and tricks on how to get your message retweeted, your posts liked on Facebook and ways to win business on LinkedIn.
Help! I need to generate new leads+
In the last few months we have been running a series of complimentary lead generation and appointment setting workshops.
Does your agency just say the same thing as everyone else?+
It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal
Is cold calling dead?+
In today’s climate where budgets are scrutinised and ROI is more important than ever before, having agents sat on the phone methodically ploughing through call lists makes little or no sense.